06 · Brand

Three brands, in their lanes.

Conduction is the company. ConNext is the product brand. Nextcloud is cited, not claimed.

Brand triad — who shows up where
Company
Conduction
Conduction hex avatar
Dutch open-source product company. Builds everything, signs contracts, employs people.
About · Footer · Contracts · GitHub org
Product
ConNext
ConNext
Public product brand for the Nextcloud-app ecosystem. Wordmark only — no separate logo.
connext.conduction.nl · Hero · Marketing
Host platform
Nextcloud
The platform we build on. Cited (not claimed) — only the brand-word "Nextcloud" gets the citation color. The hex shape stays cobalt.
Brand citation · Kernel hex on diagrams
Conduction hex avatar · 3 variants
Conduction on white
On white · default
brand/assets/avatar-conduction-on-white.svg
Conduction on cobalt
On cobalt · inverse
brand/assets/avatar-conduction-on-blue.svg
Conduction transparent
Transparent
brand/assets/avatar-conduction.svg
ConNext wordmark · "Next" always Nextcloud-blue
ConNext
Default · cobalt + Nextcloud-blue on white
ConNext
Inverse · white + Nextcloud-blue on cobalt
Conduction · payoff
Conduction
Conduction · Software that fits your work.
Open-source · Dutch · MKB-direct · Built on Nextcloud
Primary payoff · NL
Software die past bij je werk.
Direct, MKB-toon. Voor product- en marketingpagina's.
Primary payoff · EN
Software that fits your work.
Default outside NL. Concrete, not aspirational.
Long form
Open-source apps voor Nextcloud. Geen lock-in, geen consultancy-traject.
When you need one sentence to say what we do.
App icons · glyph in pointy-top hex wrapper
OpenCatalogi
Cobalt
OpenRegister
Cobalt-700
OpenConnector
Cobalt-700
DocuDesk
Cobalt
MyDash
White · inverse
OpenAI Bridge
Cobalt
OpenTask
Cobalt-700
AlertHub
Vermillion · tertiary

App glyph is cobalt, cobalt-700, white-on-cobalt-outline, or vermillion. Never orange — orange is accent, not container. Never the Nextcloud cyan-blue gradient — that is a guest color reserved for the brand-word "Nextcloud" in copy and the kernel hex on platform diagrams, not for Conduction-built apps.

"Next" in Nextcloud-blue · brand citation
When to apply .next-blue
YES Welcome to ConNext — Conduction's apps for Nextcloud.
YES Take Nextcloud to the next level.
NO Continue to the next page. — functional "next", not brand
NO The next release ships in Q2. — time-based "next", not brand
NO An annexed sub-clause was added. — letter-string inside another word
Voice — product-first, MKB-direct
Avoid · consultancy / government
Prefer · product / direct
"Wij ondersteunen u bij uw digitale transformatie."
"Installeer OpenCatalogi in 2 minuten."
"Onze implementatiemethodologie levert waardevolle inzichten."
"Deze app lost dit probleem op. Probeer het."
"Get started · Sign up · Start your trial"
"Install from Nextcloud app store"
"Samen werken we aan ketensamenwerking."
"OpenConnector verbindt Nextcloud met je andere systemen."
Apps vs Solutions — say it right
APP OpenCatalogi — software we build and ship. Concrete, installable, has a version number.
SOLUTION WOO compliance — what a customer achieves with one or more apps. A goal, not a download.
WRONG "our WOO app" — there isn't one
RIGHT "our WOO solution, built on OpenCatalogi and OpenConnector"
Never do
Stock photos of "diverse team meetings", handshakes, whiteboards.
3D renders or gradient backgrounds (except Nextcloud's official cyan-blue, on the kernel hex).
Other shades of blue on the Conduction logo.
Orange as a primary button fill — cobalt owns that.
Two orange accents on the same screen.
Flat-top hexagons. Always pointy-top.
Italics for emphasis. Use weight or color.
"Get started", "Sign up", trial-urgency CTAs.